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Fereloo

Modern sales CRM with native WhatsApp integration and automated workflows

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🔒 https://www.fereloo.com
Fereloo full view
Multi-tenant SaaS
Type
Native WhatsApp
Integration
In Production
Status
● ARCHITECTURE TECHNIQUE

Deployed Stack & Architecture

Engineered, built and maintained by TREVQOO
Frontend Next.js & TypeScript
Temps Réel Pipeline Kanban & WebSockets
Messagerie WhatsApp Cloud API Native
Cache & Queue Redis • Tâches d'arrière-plan
Sécurité Contrôle d'accès par rôles (RBAC)

📍 Context

Multi-tenant CRM platform built for sales teams in growing SMBs and tech startups.

🎯 Need & Challenge

Sales representatives juggle customer chats across fragmented tools, losing track of deals, deal stages, and crucial follow-ups.

💡 Deployed Solution

An intuitive CRM combining a visual Kanban sales pipeline, 360-degree customer records, 1-click WhatsApp outreach, and automated reminders.

Observed Features

  • ✓ Visual Kanban Pipeline: drag-and-drop opportunity cards with instant deal stage valuation and probability weighting
  • ✓ 360° Customer Profile: unified interaction history, quotation records, and shared internal notes
  • ✓ Direct WhatsApp Integration: trigger pre-formatted WhatsApp customer chats directly from client records
  • ✓ Follow-Up Automation: scheduled reminders and automated prompt sequences to maintain deal momentum
  • ✓ Team Collaboration: inline team mentions, shared activity feeds, and role-based access control

Engineering & TREVQOO Role

Multi-tenant cloud architecture, high-conversion UX design, full-stack engineering, and messaging API integrations.

Tags & Spécialités
CRM SaaSPipeline KanbanWhatsApp BusinessCollaboration
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